Disclosure(s): No financial relationships to disclose
Disclosure(s):
Kayla Ashlee, ABOC, NCLE: No financial relationships to disclose
That darn "Eyeglass Rule"! Now that you have to give that Rx before you start selling glasses, is this going to decrease your capture rate? No! There is a proven method to make sure it doesn’t. In this class we review the science of influential communications. Here every team member will be equipped with the tools to save these sales. When your team knows how to effectively communicate with your patients the results are astonishing.
Learning Objectives:
Upon conclusion of this activity, attendees will be able to:
Understand the science and effectiveness of influential communication.
Learn the powerful role each team member plays in the patient journey
Recognize and implement the FTC “Eyeglass Rule” while minimizing walkouts
Establish strong responses and inquiries to help patients understand the importance of purchasing from your optical
Formulate a proven plan of action for your optical to implement new communication policies to strengthen your business
