Disclosure(s): No financial relationships to disclose
Disclosure(s):
Sharon Carter: No financial relationships to disclose
Why is it important to have a digital presence in optometry? Surveys show that 85-90% of new patients are choosing their optometrist and optical based on their digital presence online. We may be missing the mark on how we allocate funds to attract new patients. Practices need to be knowledgeable about their digital presence so they are spending their advertising dollars wisely.
Learning Objectives:
Upon conclusion of this activity, attendees will be able to:
Define why it is important to have a good digital presence
Identify the components are of a compelling digital story
Discover some tools and strategies for effective online branding
