There is not a standard class offered in our optometric training on proper retailing of frame inventory. When it comes to pricing many are guessing and hoping they make money in the end. Good news! There is a retail science of how to properly price and merchandise your frames. Join in and open the opportunities in your optical with simple adaptations you can start making on Monday morning.
Learning Objectives:
Upon conclusion of this activity, attendees will be able to:
Identify common shortfalls in typical pricing in the average optical
Understand the concept and importance of a consumer pricing journey
How to identify the missed opportunities in the pricing of your frames
Develop a plan for successfully adapting frame prices
Disclosure(s):
Kayla Ashlee, ABOC, NCLE: Spexy, LLC: Ownership Interest (stocks, stock options, patent or other intellectual property or other ownership interest excluding diversified mutual funds) ()
