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501 - SECO Contact Lens Summit Part I - The Business of Contact Lenses: Boosting Practice Growth, Patient Satisfaction, and Profits

Wednesday, February 26, 2025
12:15 PM – 2:15 PM EST
Location: Georgia World Congress Center, Sidney Marcus Auditorium
CE Hours: 2
Disclosure(s):
Jason Jedlicka, OD: No relevant disclosure to display
Melissa Barnett, OD: No relevant disclosure to display
Jason E. Compton, OD, FAAO: No relevant disclosure to display
Caity Morrison, OD: No relevant disclosure to display
Roxanne Achong-Coan, OD: No relevant disclosure to display
This lecture is designed to empower eye doctors and their teams to maximize the success of their contact lens practices. Participants will learn advanced methods for enhancing patient satisfaction and loyalty, improving practice management, and utilizing the latest contact lens technologies. The course will explore targeted marketing strategies for contact lens practices, effective communication skills, and operational tips to boost profitability.

Learning Objectives:

Upon conclusion of this activity, attendees will be able to:
  • Gain strategies for being more profitable with contact lenses in their practice
  • Discover new technologies in contact lenses that can increase utilization and revenue
  • Learn strategies for marketing their practice to attract new patients for contact lens services
  • Enhance communication skills that can help with presentation of options that will enable more contact lens fits and renewals
  • Identify strategies for how to promote and fit specific categories of lenses (ortho-k, multifocals, scleral lenses, etc…) that can enhance their practice image and help drive profits at the same time
  • Apply pearls from panel members as to improve patient loyalty and staff engagement in contact lens practice, both of which are integral to success